Hype Lab Workshop For Teens
From Comet to Bluorng to Gully Labs, India's most hyped brands followed a playbook. Learn to build identity, engineer scarcity, and command premium prices. Four hours to go from consumer to creator.
Teens are trained to chase hype,
but never taught how to build it.
Teens spend years following brand hype without questioning the engineering behind it. Usually, they only ever learn how to buy. This session shifts them to the builder's side of the table: the side that manufactures desire.
What happens in the workshop?
Three phases. One working lab. From building a brand, to pricing it, to understanding why people pay.
Building a Brand From Scratch
Learn how identity, naming and scarcity generate demand pre-launch, enabling brands to sell out before they even sell.
Luxury Economics
Examine margins and pricing. Discover how premium brands prioritise perception over cost, as in luxury, perception is the product.
The Psychology of Value
Analyse the behavioural cues that justify high pricing. Students acquire a practical principle to immediately identify and apply in real-world situations.
₹3,999 access fee · seats strictly capped
What your teen masters?
The Scarcity Engine
Mastering limited drops and waitlists to transform availability into high demand before a product even launches.
The Perception Premium
The luxury math behind why something that costs ₹500 to make sells for ₹10,000, and why customers thank you for it.
Value Decoding
Learn to read the behavioural cues brands use to validate premium prices, so students can both build them and stop falling for them.
Taught by someone who builds demand for a living.
Disha Burman
Brand Manager @ Gully Labs · ex-Vahdam · ex-Lenskart
Brand Manager at Gully Labs, and previously on the brand teams at Vahdam and Lenskart, who has built and scaled exactly the kind of demand this workshop breaks down.
View LinkedIn profileBrand Manager
Gully Labs
Brand Team
Vahdam
Brand Team
Lenskart
What past students walked away with
Grades 6–12. Built for teens who already live inside brand culture but have never seen how that desire gets engineered. No business or design background needed. In fact, we prefer they come with none.
Three things: how scarcity manufactures demand before a launch, the luxury math behind premium pricing, and the ability to decode the behavioural cues brands use to justify a price. They walk out reading price tags differently than when they walked in.
No. We start from zero and build fast. The whole session is designed to make it click in one working afternoon, including ideas most adults never get taught.
Disha Burman, Brand Manager at Gully Labs, previously on the brand teams at Vahdam and Lenskart. She has built and scaled exactly the kind of premium demand this workshop breaks down.
The full hands-on lab from 11 AM to 3 PM, direct access to Disha, all study materials, and lunch. No hidden charges.
Strictly capped. We keep it a real working lab, not a lecture hall. When every spot is claimed, registration permanently closes. We don't reopen it.
Seats are strictly capped to keep this a real working lab, not a lecture hall, and yes, we're aware that's exactly the kind of scarcity you'll learn to build here. Once every spot is claimed, registration permanently closes.